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About Us

Vision

Our vision is to be the premier supplier of premium salt products, recognized for our commitment to quality, innovation, and customer service. We aim to create a healthier and more sustainable world by producing superior salt products while minimizing our environmental impact. We are dedicated to fostering a culture of excellence, providing a great workplace for our employees, and being responsible corporate citizens in the communities where we operate.

Mission

At SASA, we aim to produce high-quality salt products that meet and exceed customer expectations. We leverage our expertise in salt production to deliver innovative and sustainable solutions that benefit both people and the environment. Our commitment to operation excellence and customer satisfaction drives us to be the industry leader, providing superior products and services that contribute to the success of our customers, employees, and stakeholders.

Values

  • Quality: Committed to producing high-quality salt products that exceed customer expectations.
  • Customer Focus: Dedicated to providing exceptional service and solutions tailored to customer needs.
  • Teamwork: Promoting a collaborative and inclusive work environment that values diversity, respect, and teamwork.
  •  Innovation: Continuously improving our processes and products to stay at the forefront of the industry.
  • Sustainability: Minimizing our environmental impact and promoting sustainable practices.
  • Integrity: Operating with honesty, transparency, and ethical principles.
  • Community: Being responsible corporate citizens, contributing to the well-being and development of our communities.
Why Choose SASA Salt?
A pinch of Salt

Naturally Dried At SASA

we harness the power of nature, allowing the sun to slowly and naturally dry our seawater without the use of machines or chemicals. This method ensures that
our salt retains all essential minerals, making SASA iodized salt one of the best in the world

Ocean Waves

Red Sea
Salt

Sourced from the Red Sea, one of the saltiest seas globally, our salt benefits from the unique hot climate and lack of rainwater, resulting in premium quality that stands out from the competition.

Salting a fish before cooking

Perfect for Everyday Cooking

SASA Salt enhances the taste of any dish, making it perfect for everyday cooking. It has been Saudi Arabia's best-selling salt brand for decades. Try it and experience the difference.

Salt Bowl

Healthy and Natural

Our salt is 100% natural, containing no additives, and retains a natural balance of essential minerals. It is non-GMO, gluten-free, and lab-certified to be 99.7% pure salt, ensuring a healthy sprinkle for any dish

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